‘Not In My Backyard Syndrome’ (or NIMBY)
NIMBYism consists of strong opposition by one person or a group of people to a new project or development in their community. Whatever may be their motivation, NIMBYs, as they are commonly referred to, are very likely to organize quickly to communicate their opposition to a local project in an effort to curb development.
The NIMBYs always find a reason to oppose development. It seems that very often they are simply “in it to win it.” They oppose just for the sake of making a statement. Remarkably, members of NIMBY groups frequently support development in general- they advocate for clean energy, better transportation, more retail opportunities, and creation of new jobs. However, when a wind farm, train depot, shopping mall or a golf course is proposed in their neighborhood, NIMBYs quickly organize into an opposition. In addition, the “Backyard” has grown so vastly that nowadays NIMBYism affects industries all over the world. From New York to Tokyo, real estate development, alternative energy companies, wind power, energy transmission, nuclear and other various industries are looking for ways to win the NIMBY battle.
PSG is one of the few firms in the nation that specializes in countering the NIMBY (Not In My Backyard) syndrome by running effective grassroots and public affairs campaigns for developers, builders, corporations and entities. Whether your needs include polling, direct mail, coalition building, referendum management or identifying local grassroots supporters for your projects, PSG is the firm to choose when faced with opposition to your proposal. Our team has over 100 years combined experience in working on winning support and approval for controversial land use proposals.
For a successful outcome in battling NIMBY, a grassroots campaign should have a strategic balance of both public affairs and public relations. The PSG team has experience in both fields. Our professionals will ensure just the right amount of each is in your plan – and execute the public affairs portion for a successful outcome.
