Public opposition to development, often called “NIMBYism” or “not in my backyard” syndrome, consists of strong opposition by one person or a group of people to a new project or development in their community. Whatever may be their motivation, NIMBYs, as they are commonly referred to, are very likely to organize quickly to communicate their opposition to a local project in an effort to curb development.
In addition, the “backyard” has grown so vastly that nowadays NIMBYism affects locations all over the world. From New York to Tokyo, real estate development, alternative energy companies, wind power, energy transmission, nuclear and other various industries are looking for ways to win the NIMBY battle. The battleground is no longer just the “backyard”, but often the skies above us, the water and sea around us, and the under the earth below us.
PSG is one of the few firms in the nation that specializes in countering the “Not In My Backyard” syndrome by running effective grassroots and public affairs campaigns for developers, builders, corporations and entities. Whether your needs include polling, direct mail, coalition building, referendum management or identifying local grassroots supporters for your projects, PSG is the firm to choose when faced with opposition to your proposal. For nearly 20 years we have helped companies gain approval on controversial development projects totaling billions of dollars in investment. We have now worked in twenty states and three countries successfully battling NIMBY type opposition.
For a successful outcome in battling public opposition, a grassroots campaign should have a strategic balance of both public affairs and political campaign style skills. The PSG team has experience in both fields. Our professionals will ensure just the right amount of each is in your plan – and this will help guide your project to a successful outcome.