While local, state and federal lobbyists are essential to any legislative issue being promoted or opposed by a company, issue advocacy campaigns are increasingly becoming a necessary tool to assist seeing legislation through to victory. These campaigns produce a groundswell of support for the client’s position, in the form of letters, e-mails and key testimony at public hearings. Registered lobbyists are one piece of winning successful legislation – issue advocacy is the other.
Issue advocacy on the grassroots level can assist these efforts by creating a wave of constituent support for legislative issues. By targeting the correct legislative districts and constituents within those districts, PSG can run effective, targeted campaigns that will compliment all of your lobbying efforts.