PSG is one of the only firms that focuses heavily on land use public affairs. Public opposition to development, often called “NIMBY” (not in my backyard), often causes expensive delays for companies and even cancellation of projects. Opponents tend to organize quickly to communicate their opinion against a project in an effort to curb development and deplete a company’s time and resources.
In addition, the “backyard” has grown so vastly that public opposition is no longer restricted just to the “backyard,” but rather extends to the skies above us, the water and seas around us, and the earth beneath us. PSG is one of the few firms in the nation that specializes in countering this opposition by running effective grassroots and public affairs campaigns for developers, builders, corporations and entities. Whether your needs include website development, polling, digital communications, coalition building, social media engagement, direct mail, referendum management or identification of local grassroots supporters for your projects, PSG is the firm to choose when faced with your need to move public opinion on a proposal.
The PSG team has over 80 years of experience and has to date worked in twenty-three states, one U.S. Territory and three countries. When paired with a data-driven approach to outreach, creative content developed by PSG will guide your campaign to quickly educate and recruit key advocates—and this support will be key to guiding your project to a successful outcome. PSG can take your project from pre-announcement to grand opening if desired.
Some of the areas PSG has run campaigns promoting projects in: