Published Articles

Renewable Energy Project Approval Depends on Social Media Strategies

By Al Maiorino | May 6, 2014

For renewable energy companies and developers alike, a lengthy delay in the approval stages of a project can be costly. When time is money, it is important for companies to allocate their resources to the best of their abilities to maximize the likelihood of a successful project approval. Companies that neglect to form a comprehensive public affairs strategy to depict the ways in which renewable energy projects can be integrated into the community often face project delays, or cancellations altogether, especially when opponents of the project have built a strong campaign. To avoid such risk, companies need to rally their supporters in smart, innovative ways such as direct engagement via social media.

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Public Opposition Stifles EU’s Wind Energy Potential

By Al Maiorino | April 5, 2014

European Union policymakers have put forth an objective that promotes an increase in the use of renewable energy sources to achieve 27 percent renewable generation by 2030. In line with this goal, the EU’s wind industry has grown annually since 1995.

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Even Tidal Power isn’t Immune to Public Opposition

By Al Maiorino | March 5, 2014

More and more companies are realizing that the prioritization of safe, reliable energy methods is the best way to reduce greenhouse gas emissions. By using the Earth’s natural, predictable energy from tidal power, we can generate reliable electricity while conserving other resources.

Biomass Projects Can Overcome Opposition

By Al Maiorino | February 4, 2014

For millennia, humans have burned biological material as an energy source. Biomass, composed predominately of plants and microorganisms, has made a resurgence in recent decades as a sustainable form of energy. Biomass facilities provide communities with this sustainable form of energy while also providing new jobs and a new source of tax revenue upon a facility’s completion. However, not ever community is welcoming of a biomass facility due to concerns regarding air quality, increased construction traffic, and its sheer aesthetic impact on neighborhoods. NIMBY, or “not in my backyard,” opponents to biomass facilities across the United States and United Kingdom run fierce opposition campaigns, significantly delaying project completion or even causing cancellation. However, certain tactics can be employed to ensure a greater likelihood of gaining public approval for biomass facilities so that companies can avoid drawn-out battles with opponents.

Composters need proactive campaign tactics to battle NIMBYism

By Al Maiorino | January 22, 2014

Not every community wants a composting facility in its area because of concerns about potential contamination of the environment, the facility’s large footprint or the possibility of undesirable odors, among other reasons. Therefore, proposed composting facilities across the U.S. are met with constant opposition from local communities, delaying their approval or blocking the facility from being built altogether.

Winning mining projects that face citizen opposition

By Al Maiorino | January 11, 2014

Tension between mining companies and opponents can stall or even stop a project completely. Many call this “NIMBY” – which stands for “Not in My Backyard,” and NIMBY’s represent groups in communities who often debate nearby developments.

Expiration of Production Tax Credit Is Not Wind Developers’ Only Hurdle

By Al Maiorino | January 7, 2014

The American Wind Energy Association (AWEA) characterizes the investment spurred by the Production Tax Credit (PTC) as the “predominant driver of wind energy development over the past decade.” Throughout 2013, President Obama noted the significance of the PTC as he advocated to make it a permanent part of a more comprehensive tax overhaul package in an effort to double the amount of renewable energy generated by the United States by 2020. However, with a United States Congress seemingly prone to eleventh hour decision making, wind and other renewable energy companies were once again left uncertain about the future of their development projects as 2013 came to a close.

Not in my back yard – Part 1

By Al Maiorino | December 31, 2013

With a demand that is expected to double by 2030, Europe’s LNG industry is currently experiencing rapid growth. Import facilities are now cropping up throughout Europe as LNG creates opportunities for energy security outside of the traditional bounds of pipelines.

Waste Management Companies Must Battle NIMBY-ism with Better Tactics

By Al Maiorino | December 11, 2013

As the anti-development movement continues to spread across communities throughout the U.S., it is affecting “business as usual” in more industries than ever before. Dissent within communities can arise instantly to oppose any type of development from wind and solar projects to real estate and housing developments and everything in between.

Overcoming Opposition to California’s Solar Energy Sector

By Al Maiorino | December 4, 2013

Since the 1970s, California has taken the initiative to increase opportunities for renewable energy sources to replace fossil fuels. Progressive legislation and ideal land conditions have allowed for California businesses and residents to see the positive effects that renewable energy sources can bring, but this first-hand experience has also brought with it public opposition to large-scale projects in the California deserts.

Renewable Energy Revolution in Germany Threatened

By Al Maiorino | November 7, 2013

An ambitious domestic energy plan is being pursued by German Chancellor Angela Merkel following the Fukushima Nuclear Plant fall out in 2011: phase-out nuclear and coal-powered energy plants for a complete shift to renewable energy sources.

Opposition to large scale industrial energy projects in China gives rise to increased support for renewables

By Al Maiorino | September 24, 2013

As the world’s most populous country, China is already the largest consumer of energy in the world. According to the U.S. Energy Information Administration, China alone accounts for half of the global consumption of coal and is the second largest consumer of oil, driving criticism of the country’s energy practices from many parts of the world.

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Biofuel must battle NIMBYism with better tactics

By Al Maiorino | August 23, 2013

Biofuel projects continue to be met with NIMBY-type groups protesting companies’ efforts to start new projects. Although these projects can create plenty of jobs, they are met by opposition groups who cite various concerns.

Battling NIMBY-ism with Better Tactics

By Al Maiorino | July 22, 2013

Biomass projects continue to be met with NIMBY-type groups protesting companies’ efforts to start new projects. Although these projects can create plenty of jobs, they are met by opposition groups who cite various concerns. For example, a biomass project in Greenfield, Mass., was met with local opposition due to the noise and disruption the project would have on the surrounding community.

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Wave Energy Projects Often Battle Public Opposition

By Al Maiorino | July 2, 2013

Wave power is being talked about more and more recently, as a way to harness energy from the ocean’s waves by using a large buoy like structure below and above the water’s surface. This renewable energy tactic has been opposed by different environmental groups, community leaders, and the general public for various reasons.

Building public support for LNG projects

By Al Maiorino | June 27, 2013

Despite promises for strong economic help in a recovering economy, LNG projects continue to face opposition among NIMBY-type groups. In the Chesapeake Bay, the proposed Dominion Cove Point LNG export terminal is facing heavy opposition from groups that include the Sierra Club, Earthjustice, and many others concerned with the ecological impacts on the Chesapeake Bay.

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Hydropower Opposition Slows Project Approvals

By Al Maiorino | June 19, 2013

Opposition from NIMBY-type (not in my backyard) groups continue to slow down development of hydropower projects. Although hydropower plants are a source of complete renewable energy, employ around 300,000 workers in the United States, and are responsible for about 7 percent of total United States electricity, further hydropower development continues to be faced with resistance.

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Placing wind farms offshore doesn’t deter opposition

By Al Maiorino | May 9, 2013

Offshore wind projects, though they are environmentally friendly and create electricity through wind, still face opposition from NIMBY (not in my backyard) groups. Many offshore wind projects have and still are facing opposition today.

Why Conducting a Poll for Your Renewable Project Will Save You Money

By Al Maiorino | April 13, 2013

After being in the public affairs business for nearly twenty years, it still amazes me how few developers and companies use random sample polling when launching a public affairs campaign to gain support for projects. A random sample poll allows for developers to inquire into popular opinion in order to be better prepared in utilizing public support and combating cases of opposition.

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Renewable Energy, you are not alone with opposition to projects

By Al Maiorino | March 8, 2013

Renewable energy projects are constantly being stalled due to opposition within communities, or the NIMBY (“not in my backyard”) phenomenon. Though renewable energy projects face opposition, these projects are not the only ones.

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The Real Cost of NIMBYism

By Al Maiorino | February 8, 2013

All over the world renewable energy projects are being delayed or stopped entirely due to the NIMBY or “not in my backyard” phenomenon, this is a case that often involves people in communities who stall developments in their areas due to a variety of reasons.

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Renewable Energy Must Battle NIMBYism in 2013 with Better Tactics

By Al Maiorino | January 3, 2013

The article below was Published January 2013 in Renewable Energy Magazine. Click to view the published article When the State of Vermont seeks a moratorium on wind energy projects, you know you have a problem. Traditionally one of the United States’ most progressive states, the “Green Mountain State” currently is seeking a two year moratorium … Read more

The Impact of Public Opposition on Airport Development

By Al Maiorino | December 18, 2012

Public opposition to airport developments is inescapable. Whether it’s a new airport development being brought to a location where it’s desperately needed or an expansion to an existing airport to keep up with demand, public opposition almost always shortly follows. And it happens everywhere.

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The 12 Months of Nimby

By Al Maiorino | December 6, 2012

NIMBY (Or “not in my backyard”) opposition is often formed to keep large scale projects out of communities. Opposition is common in industries such as landfills, quarries, chemical plants, and major power lines. In recent years, the battlefields are spreading to renewable energy industries like wind farms, solar energy, and biomass.

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Public opposition to projects can be overcome with strong grassroots campaigns

By Al Maiorino | November 5, 2012

Public opposition to development, often called “NIMBYism” or “not in my backyard” syndrome, is growing quickly around the world, It consists of citizens who often claim to represent the voice of the community where often large scale development is taking place. NIMBYism is often the fear of unknown.

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A NIMBY problem requires a NIMBY expert

By Al Maiorino | October 2, 2012

Tension between developers and opposition can stall or even stop a project completely. NIMBY stands for “Not In My Back Yard,” and Nimbys represent groups in communities who debate over nearby developments.

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Public Affairs shouldn’t be last on your list

By Al Maiorino | September 28, 2012

Handling corporate public relations is Al Maiorino’s bread and butter. As he explains, the upfront cost of a few thousand dollars for public relation services can be a small price to pay for the hundreds of thousands if not millions of dollars in expenses that could result from delays in clean energy projects due to public opposition.

Avoiding Delays on Your Clean Energy Project Can Save Time, Money, and Effort

By Al Maiorino | September 5, 2012

When planning a new clean energy project, a company is expected to juggle many concerns. Between getting all the permits approved, getting the right equipment, and hiring the right people, it seems like hiring a public affairs firm is the last thing on a company’s list of concerns.

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When the backyard in “NIMBY” becomes the ocean

By Al Maiorino | August 1, 2012

Al Maiorino looks into how NIMBYism may even affect large-scale offshore wind projects, and how wind farm developers should work on public opinion if the 2,434 square miles of the continental shelf in the Atlantic due for auctioning off in the US are to be exploited.

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Big Lessons from Small Countries

By Al Maiorino | July 3, 2012

Like many, Al Maiorino sees Denmark as a flagbearer of renewables and a country whose example we should all follow, despite its size. “Denmark’s example of being friendly towards clean energy may be a step in the right direction to improve the environment and protect our planet,” Al points out.

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